When we think of celebrities, we often imagine dazzling red carpets, designer gowns and of course, stunning diamond and gold jewellery. But if you have a closer look at the trends of 2025, it reveals a surprising shift; many celebrities are embracing imitation jewellery. From Bollywood divas to fashion influencers and global icons, imitation jewellery is becoming the go-to choice for events, photoshoots and even everyday wear.
At Senava, we are a brand that is modern in style and substance. So, we dug deeper and gathered insights on why today’s A-listers or celebrities are trading in their million-dollar gems for carefully crafted imitation jewellery.
The answers may surprise you, but they also reveal a lot about how the worlds of fashion, sustainability and practicality are changing. Let’s uncover the reasons behind this sparkling shift.
1. Fashion-Forward Designs That Keep Up with Trends
Unlike traditional fine jewellery, which is often limited to classic or heritage designs, imitation jewellery offers limitless creative freedom. It quickly adapts to the latest fashion trends, allowing celebrities to experiment with bolder, trendier looks without the pressure of permanence or investment.
For instance, statement chokers, layered chains, quirky ear cuffs, or geometric rings, these designs come and go with fashion seasons. Celebrities often need jewellery that complements a specific outfit or theme and imitation jewellery provides exactly that.
Example:
Fashion icon and actress Sonam Kapoor has been spotted multiple times wearing avant-garde imitation pieces during fashion weeks and editorial shoots, showing that style often takes precedence over carat weight.
Pro Tip:
Choose statement pieces with contemporary silhouettes to stay Instagram-worthy and red carpet ready.
2. Lightweight and Comfortable for Long Hours
Photoshoots, movie sets and public appearances often last for hours. Everyone and even celebrities, feel that wearing heavy gold or diamond jewellery can be uncomfortable. Imitation jewellery offers a lightweight alternative that doesn’t weigh down the person who is wearing the jewellery.
This is especially important for performances, destination shoots, or events under hot lights where comfort is key.
Example:
Dancers and stage performers like Nora Fatehi and Jacqueline Fernandez often wear imitation jewellery during shoots or live performances to maintain aesthetic appeal without compromising on comfort.
Pro Tip:
Look for pieces made with skin-friendly materials that won’t cause rashes or discomfort during long wear.
3. Perfect for Styling Multiple Looks
A celebrity stylist’s job is to create multiple looks for different occasions, such as award functions, interviews, brand launches, etc. Having access to a wide range of affordable, eye-catching jewellery makes imitation the smart choice.
Instead of investing in expensive diamonds, Imitation jewellery can curate dozens of looks with different styles like boho, vintage, glam, or edgy with high-quality imitation pieces.
Example:
Stylist Tanya Ghavri, known for dressing stars like Janhvi Kapoor and Kareena Kapoor, frequently sources imitation jewellery to add variety to her clients' wardrobes.
Pro Tip:
Choose brands that offer a mix of traditional and modern collections so you can switch between ethnic and western looks easily.
4. Safer and Easier to Travel With
Celebrities are constantly on the move. They are seen everywhere, from friends’ destination weddings, film shoots, or international fashion events. Carrying expensive jewellery comes with logistical headaches and security concerns.
Imitation jewellery removes these risks. It’s travel-friendly, easy to pack and even if misplaced, it doesn't cause a massive financial loss.
Example:
According to the sources, many celebrities, including destination wedding regulars like Athiya Shetty and Kriti Sanon, prefer travelling with imitation sets, especially for haldi, mehendi, or pool party looks.
Pro Tip:
Always carry a versatile imitation jewellery set when travelling. It can save your look in a fashion emergency.
5. No Compromise on Aesthetics
Today’s high-end imitation jewellery looks almost indistinguishable from real jewellery, especially in photos and videos. Brands are using advanced techniques and premium materials like CZ (cubic zirconia), high-quality plating and handcrafted finishes that mimic luxury pieces.
On camera, even HD lenses can’t always tell the difference, making it the perfect choice for film shoots, music videos, and magazine covers.
Example:
TV stars like Rubina Dilaik and Shehnaaz Gill often wear imitation jewellery that gives the illusion of fine luxury but at a fraction of the cost.
Pro Tip:
Look for hand-finished pieces with rhodium or gold-plating for an authentic shine.
6. Supports Sustainable and Ethical Fashion
One of the lesser-talked-about reasons why celebrities are choosing imitation jewellery is ethical responsibility. As there is growing awareness around the conflict of diamonds, mining pollution, and unsustainable practices in the fine jewellery industry, many stars are now choosing eco-conscious alternatives.
Imitation jewellery is cruelty-free, conflict-free and often made from recyclable or sustainable materials. For socially conscious stars, this matters.
Example:
Actresses like Dia Mirza and Alia Bhatt have openly supported sustainable fashion, including using imitation jewellery as part of their commitment to green choices.
Pro Tip:
Choose brands that align with your values; some even use recycled metals and eco-packaging.
7. Cost-Effective Without Compromising Glamour
While celebrities can or may afford real diamonds, the economics of fashion still apply. Why would you wear a ₹10 lakh necklace just once when you can access a dozen high-quality imitation pieces for the same price and wear them all season?
For brand shoots, editorial styling, or quick outfit changes during events, cost-effective doesn’t mean less glamorous; it means smart styling.
Example:
During promotional events and reality show appearances, many celebrities wear affordable yet glamorous pieces, especially when outfits are changed multiple times in a day.
Pro Tip:
Maintain a rotation of stylish imitation pieces to keep your public looks fresh and exciting.
8. Collaborations with Influencer-Focused Brands
Another reason imitation jewellery has entered celebrity wardrobes is the rise of influencer-focused, design-savvy jewellery brands. These brands collaborate with stylists, influencers and celebrities to create collections that are camera-ready, curated and cool.
Example:
Senava Jewellery are redefining imitation jewellery for the modern woman with handcrafted collections that are bold, luxurious, and versatile.
Pro Tip:
Explore niche designer imitation brands; they often offer unique pieces that won’t be found in mass-market stores.
9. Allows for Personal Expression
With social media taking centre stage, celebrities are no longer just dressing for the paparazzi. They are dressing for Instagram, reels, brand campaigns and personal branding. Imitation jewellery allows them to experiment with quirky, personal, or even edgy pieces that express their personality.
From starry designs to personalised pendants and indie-fusion earrings, imitation jewellery offers the freedom to be fun, fashionable, and fearless.
Example:
Social media influencers like Prajakta Koli and Kusha Kapila are often seen rocking colourful, expressive jewellery that perfectly matches their vibrant personalities.
Pro Tip:
Mix and match quirky pieces to create your signature jewellery style on social platforms.
Summary
In 2025, a big shift is happening in the celebrity fashion world, and imitation jewellery is taking centre stage. From red carpets to social media, stars are embracing trendy, affordable and versatile pieces over traditional gold and diamonds.
Imitation jewellery is being used by almost every celebrity today, from Sonam Kapoor flaunting bold chokers at fashion weeks or Nora Fatehi dancing in lightweight statement earrings. Imitation jewellery offers fashion-forward designs that evolve with trends, are easy to style and deliver maximum impact on-camera.
One of the biggest reasons for this change is the growing demand for comfort, convenience, and sustainability. Celebrities are constantly on the move, such as attending shoots, weddings, and global events, where travelling with expensive jewels becomes a risk.
Imitation jewellery is lightweight, safe and offers stunning craftsmanship using materials like cubic zirconia and premium plating that replicate the look of fine jewellery. More importantly, eco-conscious stars like Alia Bhatt and Dia Mirza are championing cruelty-free, ethical fashion, making imitation jewellery a responsible yet glamorous choice.
Senava Jewellery is further accelerating this trend. Set to launch soon, Senava is all about bold statement pieces and effortless everyday chic, designed to keep up with modern fashion while embracing sustainability.
By blending celebrity-approved style with eco-conscious craftsmanship, Senava is redefining what imitation jewellery means in 2025.
Get ready to shine, responsibly, stylishly, and confidently with Senava.
